Schedule and agenda

Jion Rhea Fox and panel to explore the best defences against cheap or passive methodologies when you know qual will deliver sustainable success. Your takeaway? Bolder pitches for qual to budget-conscious clients.

See the article: Qual: are we risking turning gold into base metal?

Chair:

Rhea Fox, Chief Digital Officer

Panel:

Ed Nash, Qualitative Research Controller, Sky
Bridget Dalton, Director - Offer Development, Discover.ai
Chris Molloy, Co-Founder & Chief Client Officer, Brand Potential

A long-standing talent shortage is coming face-to-face with teams demotivated by market (in)activity and pressures on workload, pay and wellness. Opinium’s James Endersby and panel will offer top tips on building stronger, better, faster teams.

Chair:

James Endersby, Chief Executive Officer, Opinium

Panel:
Inger Christensen, Founder and Partner, Daughters of Sailors and Chair, MRS Flex Forum
Patrick Collins, Consumer Insights Director, EMEA, Netflix
Ann Constantine, Former Head of Insight, Direct Line Group

Lizzy Moroney, Head of Customer Strategy, Firefish

In tough times it can be tempting to hunker down and see what happens. Truth agency’s Mark Thorpe and his veteran panel have been there before – and know tactical thinking in the face of radical change is a recipe for failure. Their lessons will keep your insight projects strategic.

See the article: Turning tactical necessity into strategic direction: insight can lead the way

Chair:

Mark Thorpe, Board Director, Truth

Panel:
Phyllis Macfarlane, Archive of Market and Social Research

Fiona Lovatt, Human Insight Director, a leading drinks brand
Fenny Leautier, Head of Marketing Insights & Analytics Personal Health, Royal Philips

Claire Salkeld, Partner, Hummingbird Insights

It’s a tough time for top decision-makers. We stay relevant when we’re helping answer their most pressing problems. But as chair Viki Cooke, co-founder of Thinks Insight & Strategy, argues: it’s a two-way street. Her panel will explain how insight alchemists can keep them focused on what matters, too.

Read the article: The Alchemist at Court: staying at the heart of decision-making

Chair:

Viki Cooke, Co-founder and Chair, Thinks Insight & Strategy

Panel:

Fraser Hardie, Senior Advisor , Teneo
Catherine Hunt, Head of Analysis in Information Threats and Influence Directorate, Foreign, Commonwealth and Development Office
James Sallows, CBIA Head of Transformation & Capability, Haleon

Stuart Bluck, Head of Research & Insight, cinch

Change is coming. Equality, diversity and inclusion (ED&I) is a hot topic for many research teams (and their HR departments). But progress is not even. Our ED&I lunchtime workshop aims to tackle some personal and organisational challenges to more inclusive teams - and share practical tips for overcoming both day-to-day and structural bugbears. Click here to send us your input.

Chair:

Shazia Ali, Director/Founder, Mint Research

Panel:
Tatenda Musesengwa, CORe
Danielle Todd, WIRe
Annabelle Philips, MRS Social Inclusion Group
Christine Hemphill, MRS Unlimited
Josephine Hansom, MRS Pride

Seduced by data analytics, do the users of insight really understand the alchemist’s art? Delphi Group chair Colin Strong has assembled a team to equip you with clear arguments for the value of our professional – and of blended methodologies for genuine insight.

See the article:The survey is dead. Long live the survey!

Chair:

Colin Strong, Head of Behavioural Science, Ipsos

Panel:
Andrew Jerina, Head of Research, Flume

Paul Hudson, Founder and CEO, FlexMR

Rose Tomlins, Brand Director
Zoe Ruffels, Global Head, VP Insights, Mars Pet Care

The streaming wars, the rise and fall of social media empires, upheavals in digital ad platforms… whether you’re supporting creatives or targeting audiences, you can’t miss Sarah Robson’s debate on the ways insight can cut through the chatter and offer accountability on media spend.

Read the article:Turning fragmentation into clarity: Navigating an inreasingly complicated media world

Chair:

Sarah Robson, Global Head of Ad Effectiveness, On Device

Panel:
Neil Mortensen, Director of Audiences, ITV

Louise Twycross-Lewis, Head of Insight, PHD Media
Peter Wallace, General Manager EMEA, Gum Gum

Kate Rutter, Head of Commercial Insight, Global Media and Entertainment, Global Radio

The Alchemist Adventurer. A ship anchored in a safe harbour cannot explore the oceans. Quadrangle’s Alison Camps and her panel will discuss how we need to cast off conformity and instead be wide open to new possibilities, meeting every situation with youthful enthusiasm, innovation, and taking creative risks to stay relevant whilst remembering that you can’t just ‘magic up’ insight.

Chair:

Ali Camps, Chairman, Quadrangle

Panel:
Emily Driscoll, Head of Data, Intelligence and Planning, LADbible

Bea Jones, Consumer Insight Manager, Deliveroo
Lindsay Forster, Chief Executive Officer, Shepper

Austerity 2.0 will inflict real pain on sections of society – usually those whose voices are less-heard. ClearView’s Kenny Imafidon issues a provocation to keep the volume up – and joins chair Sabrina Trinquetel as her panel reveals the compelling cases you can use to ensure insight keeps decision-makers accountable.

See the article: Turning discomfort into change: a revolutionary role for the insight alchemist

Chair:

Sabrina Trinquetel, UK Sales Director, Measure Protocol and co-chair, MRS Pride, Measure Protocol

Panel:

Aadit Shah, Insight Manager, Sony Music UK
Kenny Imafidon, Co-founder and Managing Director, ClearView Research
Peter Totman, Director, Jigsaw Research

Rebecca Cole, Managing Director, chair of the MRS Representation in Research Group, Cobalt Sky