Schedule and agenda

As the UK’s first female law lord and President of the Supreme Court, Lady Hale won global attention in announcing the 2019 prorogation of Parliament to be unlawful. Yet that dramatic moment was merely the pinnacle of a career throughout which she was hailed as a pioneering reformer. In a wide-ranging interview Lady Hale will discuss overcoming career hurdles, championing equality and critical role of the law and evidence in today’s society.

Lady Hale, Former President of the Supreme Court and author of Spider Woman

Interviewer:

Martin Lee, Co-Founder, Acacia Avenue

Diversity, equality and inclusivity (DEI) are at the top of the corporate agenda. In this session, we will highlight key findings from the recently conducted GRBN Global Diversity, Equality & Inclusivity (DEI) Survey, which measured the state of DEI in our sector in 10 countries across the globe. The panel will discuss the implications of these findings for our sector and offer their views on how we can co-create a more diverse, equal and inclusive future.

Chair:

Andrew Cannon, GRBN Panel

Panel:

Charlene Adamah, Co-Founder, Director, Client Solutions, CORe & Schlesinger Group Europe

Steven Lacey, Co-Chair MRS Unlimited and MD, The Outsiders
Dyna Boen, Managing Director, Escalent
Keyona Osborne-Pannell, Analyst, Justice Leader, Mental Health Advocate

Franklin Nyatsambo, Senior Consultant, Project Success, Lucid

The ability of people to hold conflicting ideas about the same subject without experiencing dissonance is a perennial feature of research. In this provocation we will explore why the public are able to apparently hold conflicting ideas about so many issues - and what they are really telling us.

Chair:

Ben Page, Chief Executive, Ipsos

Some of the largest tech companies with their unlimited amounts of data still need surveys and other more traditional forms of market research to help them make critical business decisions. We bust some of the myths about what both disciplines can and cannot achieve. It will help all businesses understand where to focus on skills and organisational structures to enable data and research to work in partnership to deliver accelerated insight.

Chair:

Rhea Fox, Chief Digital Officer, Paperchase

Panel:

Mike Bowen, Principal Researcher, Spotify

Sydney Stanback, Global Advertiser Researcher, Brand Research, Pinterest

The CMO role is ever broadening and increasingly focused on macro-issues as well as those facing the CMOs own organisation. Global brands are now expected to lead on issues such as sustainability, and diversity & inclusion as well as developing and marketing products that meet consumers’ needs. Pete discusses the role of insight and evidence in prioritising these critical and sometimes competing demands.

Pete Markey, CMO, Boots

Interviewer:

Crispin Beale, Group President, Behaviorally & CEO Insight250, Senior Advisor , mTab

This debate will reveal fresh insights into today’s consumers and the link between happiness and brand success. Join us to hear from three leaders in the insight’s community, who will share their reflections on original research conducted by buzzback and its implications for their brands.

Chair:

Jenny Lindsay, Client Service Director, Buzzback

Panel:

Dr Christian Niederauer, Director Strategic Insight & Consumer Affairs, Europe Colgate-Palmolive

Dieter Deceuninck, Global Director Strategy & Insights - Waters & Aquadrinks, Danone

Yigit Kocak, Global Strategy & Insights Manager, Mondelez

If the pandemic has taught us anything, it's how creative, innovative and close knit our insight community really is. Imagine if we could anchor that to drive our industry, rather than a fear that DIY, the bots or even consultancies are going to replace our expertise? A call to arms for confidence and creativity.

Danielle Todd, Head of Client Strategy, Relish

Paul Polman works to accelerate action by business to achieve the UN Global Goals, which he helped develop. As CEO of Unilever (2009-2019), he demonstrated that a long-term, multi-stakeholder model goes hand-in-hand with excellent financial performance, and has been described by the Financial Times as "a standout CEO of the past decade." Paul’s new book, “Net Positive”, is a call to arms to courageous business leaders, setting out how to build net positive companies which profit by fixing the world’s problems rather than creating them. He Chairs IMAGINE and Saïd Business School, and is Vice-Chair of the UN Global Compact as well as B Team Leader. Paul is Honorary Chair of the International Chamber of Commerce, which he led for two years.

Paul Polman, Former CEO Unilever, Chair of Imagine and author

Interviewer:

Babita Earle, EVP Strategic Partnerships, Zappi

Session Sponsor

Laser-focused on survival, we deprioritised team culture. We beavered away remotely on datasets and forgot to replenish relationships. Consequences came: poorer mental health and the not-so-Great Resignation. As MR rebuilds, cultural kinship will be the hallmark of resilient and thriving groups. We’ll offer provocation on how to revitalise team spirit, for all that might lie ahead.

Lizzy Moroney, Head of Customer Strategy, Firefish

For those entrepreneurial researchers who are pondering on whether to make the leap and start your own venture; we discuss five strategic challenges and how you can best prepare yourself to address them for business success. Our speaker provides practical advice and shares personal insights in her journey from start-up to established business.

Fiona Blades, President and Chief Experience Officer, MESH

Qualitative researchers, how much would you love to be able to speak with confidence on The Future? Much qual research is located in the here and now of family homes and supermarket aisles. Where does one find a point of leverage with huge topics like the metaverse, China and decentralised economies? Semiotics has the tools you need.

Rachel Lawes, Founder, Lawes Consulting