Welcome
Insight Alchemy 2023 will be a supercharger event to give us inspiration, ideas and to provide an opportunity to learn something new: an event to reflect the very best and ensure we refresh our understanding of the sector and its stakeholders, and make and renew our networks.
By the end of the day, we should feel a refreshed sense of purpose about meeting the challenges we wake up to every morning.
The conference will take place on 14 March at Hilton London Bankside, 2-8 Great Suffolk Street, London, SE1 0UG.
Highlights
Keynote: David Olusoga, OBE
British historian, writer, broadcaster, presenter and film-maker
David’s outstanding breakthrough book Black and British redefined a national story and brought to life the diversity running through British history. His insights have…
Being indispensable to the top table
How can insight help leaders navigate turbulent waters? Join Viki Cooke (Britain Thinks) for a masterclass in engaging with the big cheeses...
Claer Barrett
Consumer Editor
Financial Times
Claer Barrett, Consumer Editor at the Financial Times, will be presenting her take on what economic forces are driving consumer behaviour and the social changes we’re…
Stories with certainty
Join Rhea Fox and panellists as they make the case for qual in tough times...
Conjuring clarity from fragmentation
The streaming wars, social media empires, upheavals in digital ad platforms. Cut through the chatter and offer accountability on media spend...
The alchemist's dilemma
Seduced by data analytics, do the users of insight really understand the alchemist’s art - blended methodologies for genuine insight...
There was a great range of insightful topics keeping me up to date with current trends, and different ways of looking at things - thank you!
Attendee at Impact conference
It really hit the mark in terms of content and speakers, and there was a definite focus on energy and expertise, and proactive insight to help shape perspectives and understand societal problems better.
Attendee at Impact conference
The MRS just know how to run a conference, and it is always so professional, smooth and fun, the staff were excellent.
Attendee at Impact conference
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Our first conference as @weare human8 and what a conference it was. Thanks for having us @TweetMRS! #MRSlive… https://t.co/F2uCC80zgT
Robert Wesley
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researchlive: David Olusoga: "We know more about what we think than what we are. We are more interested in opinion… https://t.co/KFU510sMkx
Robert Wesley
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researchlive: David Olusoga: "We have hacked human beings. We need to recognise that people who are trapped in the… https://t.co/5M2R5QstQE
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researchlive: David Olusoga: "If I tick an acronym in a box, it is not an identity, it is a metric. There isn't a b… https://t.co/J24Lkyd7ik
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David Olusoga: "We know more about what we think than what we are. We are more interested in opinion than fact. The… https://t.co/Pa2VmjM6NX
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Much of what pervades our feeds is not fact but opinion and opinion is cheap says @DavidOlusoga at #MRSlive
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David Olusoga: "We have hacked human beings. We need to recognise that people who are trapped in the network of mis… https://t.co/CkV6eVfw5N
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David Olusoga: "If I tick an acronym in a box, it is not an identity, it is a metric. There isn't a box that is goi… https://t.co/9O54Foytqn
Robert Wesley
@RWT_research
researchlive: David Olusoga: "The idea of heroes is we secede judgement. Once someone is given hero status, they ar… https://t.co/cGILXwe8Up
Robert Wesley
@RWT_research
researchlive: David Olusoga: "You can be very invested in someone's story and still be critical." #mrx #MRSLive
Robert Wesley
@RWT_research
researchlive: David Olusoga: "Objectivity is important, and so is caring. I really believe about trying to commune… https://t.co/RuZC9tdJW0
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researchlive: David Olusoga: "We think analysis and debate is what is regarded as scholarship. That has been a very… https://t.co/BBV0jV87bQ
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Great day at the Insight Alchemy 2023 @TweetMRS with team @ProdegeLLC UK. Amazing to see so many familiar faces fro… https://t.co/yVHUPJrlLu
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David Olusoga: "The things you read in documents in the 18th century are not trapped in the 18th century. The reaso… https://t.co/GSk9FcpQPh
Monique Drummond
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Endorsing Tina Turner’s song ‘We don’t need another hero’. David’s fascinating view of rejecting heroes / heroic… https://t.co/eTqCrg32hl
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David Olusoga: "The idea of heroes is we secede judgement. Once someone is given hero status, they are beyond analy… https://t.co/6gT6CIs8d0
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Care vs analytics is a false binary says @DavidOlusoga to @TweetMRS #MRSLive #IA23
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David Olusoga: "You can be very invested in someone's story and still be critical." #mrx #MRSLive
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David Olusoga: "Objectivity is important, and so is caring. I really believe about trying to commune with the dead… https://t.co/N0WFL7kzQl
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Turning the back on story is a bad error in Academia says @DavidOlusoga , we need expertise more than ever but it n… https://t.co/ULZC9kja6B
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researchlive: Chris Molloy, Brand Potential: "People search for greater confidence in these times. Why can't qual p… https://t.co/7jIV5f0FbM
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Don’t be a purist, embrace new methodologies, keep it topical, tailor insight for your audience and defend when qua… https://t.co/yVSab8CvGw
Danielle Todd
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@Lizzie Moroney talks about the importance of finding yourself a hobby where you can be blissfully mediocre- that's… https://t.co/PtP3pvEFRO
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Some great examples from Chris Molloy on demonstrating the commercial value of qualitative research #MRSlive
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Sabrina Trinquetel
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Building strong teams is imperative for the success of our industry, even more so in hybrid working, even more so w… https://t.co/60ZsmwTkD7
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A session focussed on our biggest asset, our teams and our people. Clear importance on culture and values. #mrslive https://t.co/SJn7h4Fro3
Danielle Todd
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@smjef opening up a fantastic panel around turning resilience into creativity. @JamesEnders, @IngerChrisRec, Patric… https://t.co/e8XOriwMzK
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We need to educate clients what qual is today - to counter their assumption that everything is about AI or online f… https://t.co/jZjjoXRqn0
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Chris Molloy, Brand Potential: "People search for greater confidence in these times. Why can't qual provide that le… https://t.co/BafrSndUfQ
Danielle Todd
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Absolutely brilliant opening panel @TweetMRS about the business, financial and consumer realities we operate in. Ou… https://t.co/pJuQUQ46Z0
Robert Wesley
@RWT_research
researchlive: Paul Twite, @TolunaCorporate: "There is definitely a slight drop in stated attitudes to environmental… https://t.co/qguMG1uGhz
Robert Wesley
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researchlive: Tamara Rogers: "We are seeing some change in attitude. What we are seeing for the generation coming t… https://t.co/pCLWvuqDBj
Robert Wesley
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researchlive: Tamara Rogers, @Haleon health: "We as a global population have grown some resilience around getting u… https://t.co/jLiGDK0TqX
FlexMR
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Our CEO @pd hudson is at the @TweetMRS conference today, which has started with a bang - @ClaerB explores the econo… https://t.co/ZDahbN8Wk9
AQR
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Back face to face @TweetMRS Conference #mrslive AQR Chair’s past - Simon Patterson @QRi Consulting and present - Ch… https://t.co/UP0lwXJAdK
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Michalis A. Michael - DMR_CEO
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Panel discussion at #mrslive with @IpsosUK @claerb from the @FT @Toluna @Haleon health https://t.co/RTRSFhCDMt
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The answer to growth is in this room says - we put #mrx at the centre of our strategy says Tamara Rogers @Haleon health
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Paul Twite, @TolunaCorporate: "There is definitely a slight drop in stated attitudes to environmental. Financial pr… https://t.co/LRaFQN5u8p
Research-live.com
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Tamara Rogers: "We are seeing some change in attitude. What we are seeing for the generation coming through is the… https://t.co/gB6q7xQHZB
MRS
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Right now we need to help our clients prioritise innovation, customers and growth, not internal efficiencies and co… https://t.co/yjHAU8Jm7f
Jerome Sopocko
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#mrslive @KellyIpsosUK in da house on how to deliver value to clients in times of crisis https://t.co/W5h6k8BnYF
Research-live.com
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Kelly Beaver, @IpsosUK: "Becoming more internally focused is not what you want in a time of crisis. Businesses also… https://t.co/We2EdwzcOd
Research-live.com
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Tamara Rogers, @Haleon health: "We as a global population have grown some resilience around getting used to 'crisis… https://t.co/mfSASRXJsU
Potentia Insight
@PotentiaInsight
So happy to be in the room today at the MRS conference and proud to see our logo on screen #mrslive https://t.co/sXBNFktmOA
Robert Wesley
@RWT_research
researchlive: @ClaerB: "There is going to be pain to come. But the consumer spirit is of resilience." #mrx #MRSLive
Robert Wesley
@RWT_research
researchlive: @ClaerB: "One of the biggest questions is what happens to the property market. This is one of the big… https://t.co/8pdsO5ohjt
Robert Wesley
@RWT_research
researchlive: @ClaerB of @FinancialTimes: "There are risks in the financial system that have been hidden for years… https://t.co/bUR7ErdaFs
Robert Wesley
@RWT_research
researchlive: .@JaneFrostMRS kicking off @TweetMRS Insight Alchemy annual conference. The Research Live/@ImpactMRS… https://t.co/fMiLkKF23Q
Research-live.com
@researchlive
@ClaerB: "There is going to be pain to come. But the consumer spirit is of resilience." #mrx #MRSLive
Research-live.com
@researchlive
@ClaerB: "One of the biggest questions is what happens to the property market. This is one of the biggest unknowns… https://t.co/g4QRdNfJye
Thinks Insight & Strategy
@ThinksInsight
If you're at #mrslive today be sure to tune in to this panel chaired by @viki cooke to understand exactly what matt… https://t.co/kLySnRuuEP
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