Schedule and agenda

Longlisted for the FT Business Book of the Year 2021, listen in as Dan Breznitz offers a challenge to prevailing ideas about innovation and a guide to identifying the best growth strategy for communities.

Prof. Dan Breznitz, Author of Innovation in Real Places: Strategies for Prosperity in an Unforgiving World

Interviewer:

Tim Phillips, Author and journalist

Session Sponsor

Greenwashing is defined as behaviour or activities that make people believe that a company, government, or organisation is doing more to protect the environment than it really is. Idealists would have us believe doing the right thing is easy. For long established businesses with embedded, legacy supply chains, change is hard. Is green washing inevitable as businesses transition from business as usual to ‘new’ business as usual? We will explore how to navigate that journey avoiding the pitfalls of green washing – bringing together the world of insights and research with science-based targets

Chair:

Caroline Bates, Co-Founder, Citizen Good

Panel:

Marina Bradford, Founder, BEMARI (B Corp)

Andy Stephens, Head of Sustainable Food, COOK

Michelle Feeney, Founder and CEO, Floral Street

Sadly, there is no magic fix to overcome the challenges of cyberfraud, but you don’t have to be a victim! That’s the honest truth. In this provocation we’ll unpack the perils of the online sample ecosystem and examine the current state of cyberfraud and its impact on insights. We’ll look at what we might be able to change, and what we’re going to have to live with.

Lisa Wilding-Brown, Chief Executive Office, InnovateMR

Why do we humanise animals yet animalise humans? Why ignore what make us different from animals: our ability to think and feel? Surely it’s a crude reductionism that ‘explains’ human behaviour purely in terms of neurons, or heuristics and biases. So, is it time to put the ‘human’ back into MR?

Chair:

David Penn, CEO, Conquest Research

Panel:

Dr Shane Hanson, Head of Insight & Innovation, Personal Care, Panasonic Europe

Caroline Whitehill, Co-Founder, Acacia Avenue

Anthony Tasgal, Trainer, author, speaker, brand/comms strategist and lecturer

Joanna Jensen is the founder of Childs Farm, a phenomenal British success story with award-winning ethical, natural and sustainable skincare products. Joanna’s is the story of a mum and business leader with passion, conviction and the determination to achieve commercial success with a brand that is both highly effective and good for its customers and the planet.

Joanna Jensen, Founder, Childs Farm

Interviewer:

Sinéad Jefferies, Founder, Vela

Most research projects are commissioned based on methodology. But who you ask and how you ask is the easy part. The hard part is working out what to do with the answer. Drawing on his new book Jon will explain why being open and explicit about the biases and flaws that characterise response can not only enhance our ability as researchers, but more importantly drive the development of more creative, challenging and compelling ideas.

Jon Cohen, Managing Partner, Kindling Strategy

What it takes to be thought of as a 'good business' is shifting, perhaps accelerated by Covid, COP26, the Food Strategy and more. The old expectations of quality product and service, reliably delivered at the appropriate cost is now table-stakes and customers and consumers are now expecting more. Three of the trailblazers of the new norms will be panellists discussing what it takes to be a good business in the 2020s.

Chair:

Bob Bayman, Managing Director, Elephants Can't Jump

Panel:

Amanda Richards, Global CMO, Pura
Michael Cheeseman, Marketing Manager, Bio&Me

Dr Lara Ramdin, Chief Innovation Officer, Dole Sunshine Company
Lawrence Bate, Director of Strategy and Impact, British Heart Foundation

Come on, online groups are convenient, inclusive, useful and we all get to finish by dinner time – what’s not to love? But are they real group, or more akin to set of simultaneous depth interviews? This provocative presentation, based on input from researchers, clients and participants, ask some hard questions about online research. And about time too.

Peter Totman, Head of Qualitative , Jigsaw Research

International thought leaders share their views on how to most effectively utilise the following levers to innovate and lead in the insight & data space:

• Technology v Methodology
• Culture
• Bravery
• Disruption
• Speed v Accuracy

Chair:

Crispin Beale, Group President, Behaviorally & CEO Insight250, Senior Advisor , mTab

Panel:

Tony Costella, Director, Global Consumer & Marketing Insights, Heineken : Netherlands

Mariela Mociulsky, Founder & CEO, Trendsity : Argentina

Shirley K Ng, Research Principal, GM International & China HQ, Shanghai

Michelle Gansle, VP, Global Strategic Insights, McDonald's

Timpsons has consistently rated as one of the UK’s best companies to work for over 18 years. How does that happen? James discusses a culture based on trust and kindness . To do this there are various benefits such as free holiday homes, a Dreams Come True scheme, weekly Lotteries and mental health support. James pioneered the recruitment of ex-offenders, to the extent that Timpson now employs over 600 prison leavers (this is over 10% of the Company). James is Chair of the Prison Reform Trust and supports various prison charities and support groups, and was presented with an OBE in 2011 for the training and employment of disadvantaged people.

James Timpson OBE, Chief Executive, The Timpson Group

Interviewer:

Louise McLaren, Managing Director, Lovebrands

During lockdown, client-agency relationships were forced to reflect the plot of ‘Sleepless in Seattle’: a storyline that’s likely to continue in the new hybrid working world. This highly practical session will provide tips and tricks on how to strengthen those relationships, maintain and develop your network, and communicate effectively, virtually.

Daniel Wain, Founder, Daniel Wain Consulting

Mental wellbeing in the sector is in decline. Overworking and burnout are more prevalent now than ever, and researchers are struggling to cope. Join this session to learn what you, as a leader, can do to address the root cause of the problem, and not just paper over the cracks.

Stephanie Rowley, Founder, Stephanie Rowley Coaching

Deck of beautiful charts? Check. Ready to tell a story? Not likely! The research and data industry has invested significantly in training, tech and tools to improve the quality of storytelling in insight reporting over the last decade or so. But has this really led to effective storytelling that truly drives decisions and actions? Too much emphasis on the visual content itself, rather than using the content as a catalyst for a great conversation, means we are not as effective as we could be. If you really want to be a great storyteller you don't need to worry about the colour contrast and alignment on chart 43 of your deck. Discover how to really make an impact.

Caroline Florence, Founder, Insight Narrator