Programme - all times in GMT

What role should the insight industry play in creating a sustainable future? How can it bring the climate conversation to the heart of business strategy? Can we use our expertise in insight and human behaviour to drive and support changes in agencies, clients and in wider society? This is a debate for anyone who wants to be part of the solution.

Chair:

Jem Fawcus, founding member of the Insight Climate Collective, Founder and CEO, Firefish Group

Panel:

Russ Wilson, Russ Wilson, Independent consultant, activist, and founding committee member of ICC

Fenny Léautier, Head of Marketing Insights & Analytics, Personal Health, Philips

Jessica Long, Head of Sustainability, UK - Ipsos Mori

Climate change. Pandemics. Threats to democracy. It’s a mess; we need to make change now. We can make things better. The MR community has 75 years of experience in finding solutions for brands. We can use that to find solutions for society. Researchers, there’s a plan. It’s a Happiness Revolution.’ Join the movement and fight the good fight.

Rachel Lawes, Principal, Lawes Consulting

Last year changed everything. From daily routines to long-held identity constructs, by the end of 2020, the world was hardly recognisable.

As we move towards a more similar daily routine, what changes do we wish to keep in order to overcome systemic injustice?

Each of us, irrespective of our particular practice and specialism, is in a position to help shape the way in which new approaches and cultures are formed. Each of us can play our part in crafting from this moment of flux a world of true equality.

This session will be a platform for agency practitioners – including advertising data, qualitative and quantitative experts – to speak of how they are using their craft to build a better world.

Chair:

Michael Brown, Founding Chair, MRSpride

Panel:

Amelia Brophy, Head of Account Management UK, YouGov

Abel Flint, Founder, Out in Research USA and Marketing Manager Suzy

Rob Scotland, Head of Strategy, McCann London

Danielle Todd, Insight Director, Relish

The internet-enabled home is a reality – with many households buying into the remote, measurable and flexible control of appliances. Glue Home are behind a new Smart Lock that can remotely control access to your front door. What have been the challenges in understanding consumer demand, as well as consumer fears in this most fast-growing of markets? Listen in as Iain Walters, ex-P&G, Google, King and BT marketeer, shares his views on marketing trends – and what he really needs from the insight world.

Iain Walters, CMO, Glue Home

Alison Camps, Deputy Chairman, Quadrangle

This international panel will provide in-depth insights around the strength, role, value and trust of market research today. What lessons can we learn from the way they manage the variety, velocity, veracity and volume of data? What is the changing role of intelligence for some of the world’s leading brands and how does trust in insight differ across the globe? Listen in as the world speaks.

Chair:

Crispin Beale, Senior Strategic Advisor, mTab

Panel:

Ed Clarke, Market Research Director, Corporate Insights, Microsoft - USA

Justine Clements, Consumer Insights Manager, Samsung Electronics - Australia

Shirley Ng, Research Principal , GM International Research & Consumer Insights

Arturo Encinas, Director China Market Research & Forecasting and International Research, General Motors

The Covid-19 crisis has been a testing time for leaders. With an evolving ‘new normal’ ahead of us, driven by new demands and values, the old leadership models are changing. What does modern leadership need to look like, during a crisis and beyond?
This panel examines where leadership is headed and the new models that are emerging, identifying the leadership qualities required to rebuild and thrive in this changed world.

Vanella Jackson, CEO, Hall & Partners

Pinky Lilani CBE, Founder and Chairman, Women of The Future

Sairah Ashman, Global CEO, Wolff Olins

Magnus Wood, Founder, The Kindness Consultancy

Meet the UK’ largest diverse group, ’The Working Class’, an audience that is often demonised, stereotyped and ignored by the marketing, communications and research community. Based on primary research, we'll highlight why this is the case and showcases the positives of this audience that we are as marketers should not only acknowledge but also embrace in order to make better research, communications and country.

Steven Lacey, Managing Director, The Outsiders

James is an Olivier Award-winning playwright and screenwriter of works including Brexit: the Uncivil War, Quiz, Ink, This House, The Vote and Labour of Love.

In conversation with Marc Brenner, former editor of Research magazine.

Interviewer:

Marc Brenner, former editor of Research magazine

James Graham, OBE, Olivier-Award winning playwright and screenwriter

Research and development teams need to design superior products; they need to find their edge, win in their categories and innovate with impact in new ones. What’s the best way to fuel this process? Agencies, you’ll see what it takes to deliver great R&D research – learn the core techniques. Clients, you’ll learn how to guide agencies to deliver what you need.

Hannah Rogers, Head of New Business and Client Lead, Blue Yonder

With one foot in the future, leading-edge consumers are natural navigators of change, but it’s a niche area of research filled with mystique. I’m here to demystify the process. Providing practical tips on getting the most from working with leading-edge consumers and what you should expect as a tangible output.

Kelly McKnight, Head of Culture + Trends and Illume Network founder, InSites Consulting

We will examine best practice digital ethnography as a route into uncovering unconscious consumer behaviour.  Not to be confused with other online methodologies, digital ethnography enables an in the moment ability to deep delve into consumer’s lives.  With greater scope than traditional ethnography and the ability to be present without influencing consumer behaviour, digital ethnography offers an opportunity unlike other methodologies.   This session will cover what digital ethnography is, and importantly what it is not; when to use it; and how best to design your project to optimise engagement.

Sarah Jenkins, Director, Magenta