Schedule and agenda


Registration and networking breakfast


Main Stage


Jane Frost CBE, CEO of MRS


Main Stage

Where we are (and where we want to be)

Understanding the challenge facing Insight Alchemists in 2023 and beyond.

Where we are (and where we want to be): understanding the challenge facing Insight Alchemists in 2023 and beyond. To work our magic – and to mount a defence of the art and science of insight – we need to get a clear picture of the challenge we face. Join us for a snapshot of business and society from one of the country’s leading economists, followed by a debate to lay out the specific challenges – and opportunities – the profession will face in 2023 and beyond. It’ll be must-have input to your next planning session… and the next meeting with your CFO.

Speakers to be annouced in January 2023.


Networking break

Stream 1

Stream 2


Stream 1

Stories with certainty

How can we defend qualitative research with budgets under strain?

Join Paperchase insight supremo Rhea Fox and panel to explore the best defences against cheap or passive methodologies when you know qual will deliver sustainable success. Your takeaway? Bolder pitches for qual to budget-conscious clients.

See the article: Qual: are we risking turning gold into base metal?


Rhea Fox

Rhea Fox, Chief Digital Officer, Paperchase

Ed Nash, Qualitative Research Controller, Sky
Bridget Dalton, Director - Offer Development,
Chris Molloy, Co-Founder & Chief Client Officer, Brand Potential

Participants: Paperchase, Sky,, Brand Potential,


Stream 2

Turning resilience into creativity

How do we motivate teams to look beyond survival?

A long-standing talent shortage is coming face-to-face with teams demotivated by market (in)activity and pressures on workload, pay and wellness. Opinium’s James Endersby and panel will offer top tips on building stronger, better, faster teams.


James Endersby

James Endersby, Chief Executive Officer, Opinium

Inger Christensen, Founder and Partner, Daughters of Sailors and Chair, MRS Flex Forum
Lizzy Moroney, Head of Customer Strategy, Firefish
Client representative, TBA

Participants: Opinium, Daughters of Sailors and Chair, MRS Flex Forum, Firefish, TBA,


Comfort break


Stream 1

The vision thing

How can we maintain strategic research thinking in tactical times?

In tough times it can be tempting to hunker down and see what happens. Truth agency’s Mark Thorpe and his veteran panel have been there before – and know tactical thinking in the face of radical change is a recipe for failure. Their lessons will keep your insight projects strategic.

See the article: Turning tactical necessity into strategic direction: insight can lead the way


Mark Thorpe

Mark Thorpe, Board Director, Truth

Phyllis Macfarlane, Archive of Market and Social Research
Claire Salkeld, Consumer Insight Expert and Partner, Hummingbird Insights

Fiona  Lovatt
Fiona Lovatt, Human Insight Director, The Coca-Cola Company
Fenny Leautier, Head of Marketing Insights & Analytics Personal Health, Royal Philips

Participants: Truth, Archive of Market and Social Research, Hummingbird Insights, The Coca-Cola Company, Royal Philips,


Stream 2

Being indispensable to the top table

How can insight help leaders navigate turbulent waters?

It’s a tough time for top decision-makers. We stay relevant when we’re helping answer their most pressing problems. But as chair Viki Cooke, co-founder of Britain Thinks, argues: it’s a two-way street. Her panel will explain how insight alchemists can keep them focused on what matters, too.

Read the article: The Alchemist at Court: staying at the heart of decision-making


Viki Cooke

Viki Cooke, Co-founder and Chair, BritainThinks

Fraser Hardie, Senior Advisor , Teneo

Participants: BritainThinks, Teneo,


Networking lunch


Stream 2

Lunchtime workshop - ED&I: From problematic to progressive

Pressing problems demand practical solutions. That’s what the ED&I lunchtime workshop aims to deliver at MRS Insight Alchemy 2023. Click here to send us your input.

Change is coming. Equality, diversity and inclusion (ED&I) is a hot topic for many research teams (and their HR departments). But progress is not even. Our ED&I lunchtime workshop aims to tackle some personal and organisational challenges to more inclusive teams - and share practical tips for overcoming both day-to-day and structural bugbears. Click here to send us your input.


Shazia  Ali

Shazia Ali, Director/Founder, Mint Research

Participants: Mint Research,


Stream 1

The Alchemist’s dilemma

How do we promote magic without undermining science?

Seduced by data analytics, do the users of insight really understand the alchemist’s art? Delphi Group chair Colin Strong has assembled a team to equip you with clear arguments for the value of our professional – and of blended methodologies for genuine insight.

See the article:The survey is dead. Long live the survey!


Colin Strong

Colin Strong, Head of Behavioural Science, Ipsos

Andrew Jerina, Head of Research, Flume
Zoe Ruffels, Global Head, VP Insights, Mars Pet Care

Participants: Ipsos, Flume, Mars Pet Care,


Stream 2

Conjuring clarity from fragmentation

Navigating an increasingly complex digital media landscape

The streaming wars, the rise and fall of social media empires, upheavals in digital ad platforms… whether you’re supporting creatives or targeting audiences, you can’t miss Sarah Robson’s debate on the ways insight can cut through the chatter and offer accountability on media spend.

Read the article:Turning fragmentation into clarity: Navigating an inreasingly complicated media world


Sarah Robson

Sarah Robson, Global Head of Ad Effectiveness, On Device

Neil Mortensen, Director of Audiences, ITV
Louise Twycross-Lewis, Head of Insight, PHD
Peter Wallace, General Manager EMEA, Gum Gum

Participants: On Device, ITV, PHD, Gum Gum,


Comfort break


Stream 1

Contextualising data

The Alchemist Adventurer: how do we cast off conformity to discover real, innovative value without losing rigour?

The Alchemist Adventurer. A ship anchored in a safe harbour cannot explore the oceans. Quadrangle’s Alison Camps and her panel will discuss how we need to cast off conformity and instead be wide open to new possibilities, meeting every situation with youthful enthusiasm, innovation, and taking creative risks to stay relevant whilst remembering that you can’t just ‘magic up’ insight.


Ali Camps

Ali Camps, Chairman, Quadrangle

Emily Driscoll, Research and Insights Lead, LADbible
Bea Jones, Deliveroo
Lindsay Forster, Chief Executive Officer, Shepper

Participants: Quadrangle, LADbible, Deliveroo, Shepper,


Stream 2

Keeping the sound on

How do we help those in power understand what they’re doing to those whose voices are unheard?

Austerity 2.0 will inflict real pain on sections of society – usually those whose voices are less-heard. ClearView’s Kenny Imafidon issues a provocation to keep the volume up – and joins chair Sabrina Trinquetel as her panel reveals the compelling cases you can use to ensure insight keeps decision-makers accountable.

See the article: Turning discomfort into change: a revolutionary role for the insight alchemist


Sabrina Trinquetel

Sabrina Trinquetel, UK Sales Director, Measure Protocol and co-chair, MRS Pride, Measure Protocol

Kenny Imafidon, Co-founder and Managing Director, ClearView

Participants: MRS Pride, Measure Protocol, ClearView,


Networking break


Main Stage

Turning the past into power

David Olusoga on facts, narratives and the magic of insight.

David’s outstanding breakthrough book Black and British redefined a national story and brought to life the diversity running through British history. His insights have turned data from the past into compelling narratives for our present. His work is a case study in using our skills in analysing information to shape the way we respond to the world today. 

David Olusoga, OBE

David Olusoga, OBE, British historian, writer, broadcaster, presenter and film-maker


Conference close


Networking Drinks Reception

Followed by:
Networking Party @ The Refinery Hosted by The Research Club.

Separate registration is required to attend this event - click here