All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Motives is an AI-powered qualitative research platform that automates video interviews, analysis, and reporting for insights, marketing, and innovation teams. It delivers deep consumer insights in days, not weeks, combining qualitative depth with AI-driven speed and scalability.
Built for consumer-focused brands, Motives helps teams validate ideas, test creative, and understand audiences quickly and affordably.