All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.

Accept and continue Reject all cookies A white arrow A black arrow Cookie Settings

11 March 2025

  • AC-25-logo
  • Who should attend?
  • Speakers
  • Programme
  • Sponsors
  • Venue
  • AC-25-logo2
  • Programme

Video

Speaker

Infotools Harmoni

Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

https://www.infotools.com/harmoni

Email_mrs_logo_black

Conference venue
Hilton London Bankside, 2-8 Great Suffolk Street,London SE1 0UG

  • ©2025 The Market Research Society
  • About
  • MRS Terms and conditions
  • Accessibility statement
  • Privacy Policy
  • Facebook_purple
  • Linkeden_purple
  • Twitter_purple
  • Email_purple