All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.

Accept and continue Reject all cookies A white arrow A black arrow Cookie Settings

11 March 2025

  • AC-25-logo
  • Who should attend?
  • Speakers
  • Programme
  • Sponsors
  • Venue
  • AC-25-logo2
  • Programme

Video

Speaker

QualsAI

QualsAI by Twentify is at the forefront of revolutionizing qualitative research through the power of artificial intelligence. This cutting-edge platform is designed to streamline the process of conducting consumer interviews, making it faster, more efficient, and globally accessible. With the trust of global consumer goods giants, QualsAI demonstrates its capability to deliver unparalleled insights into consumer behavior and preferences. By automating the moderation and analysis of in-depth interviews, QualsAI enables researchers to deploy market research within 24 hours, thus significantly enhancing the speed and efficiency of data gathering and interpretation.

The platform's unique approach to integrating AI into qualitative research eliminates language and cultural barriers, allowing for a broader and more accurate collection of global consumer insights. This innovation not only makes research more accessible but also reduces the time and cost associated with traditional qualitative methods. QualsAI ensures consistency and objectivity in data analysis, minimizing human biases and maximizing the reliability of research findings. Moreover, its interactive elements improve participant engagement, leading to more candid and comprehensive responses.

https://quals.ai/

Email_mrs_logo_black

Conference venue
Hilton London Bankside, 2-8 Great Suffolk Street,London SE1 0UG

  • ©2025 The Market Research Society
  • About
  • MRS Terms and conditions
  • Accessibility statement
  • Privacy Policy
  • Facebook_purple
  • Linkeden_purple
  • Twitter_purple
  • Email_purple