Impact 2021


There are significant rewards for those agile enough to change the way they communicate, understand and transact.It’s time for a new style of conference that helps you make that critical transition."


This conference has now taken place but all 56 keynotes, debates and case studies are available on demand here.



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Keir Starmer

Keir Starmer

Leader of the Labour Party

Sir Keir Starmer, Leader of the Opposition, in conversation with Deborah Mattinson, Founding Partner, BritainThinks, chatting about the issues that will preoccupy Britain in the year ahead.

See the keynote interview

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Camilla Pang

Author, on ‘Explaining Humans’

Camilla Pang, winner of the Royal Society science book prize 2020, was diagnosed with autism spectrum disorder at the age of eight. She describes her book as a ‘love letter to science’ that ‘provides insights into different ways of thinking and the challenges of being neurodiverse in a normal world’. What can we learn from Pang to ensure research is conducted inclusively, and also that it reflects the perspectives of all types of human behaviour, for the betterment of business and society? 

See the session: 'The Delphi interview'

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Kathryn Jacobs

Kathryn Jacob OBE and Sue Unerman

Co-authors of ‘Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work’

See the keynote session

Sue Unerman

Sue Unerman, Chief Transformation Officer, MediaCom

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Sir David Spiegelhalter

Statistician and author

The creation and communication of statistical data has, through the Coronavirus crisis, been under great scrutiny. In an age where data is front and central in the news, what are the challenges for those who deal in the considered generation and dissemination of data? Sir David, an Impact conference favourite, offers his expert view.

See the keynote from David on Tuesday 16 March.

James Graham

James Graham

Olivier Award-winning playwright and screenwriter

James' works include Brexit: the Uncivil War, Quiz, Ink, This House, The Vote and Labour of Love. He will be in conversation with Marc Brenner, former editor of Research magazine.

See the keynote interview

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The CMO Agenda

Andrea Mallard

Andréa Mallard

Chief Marketing Officer, Pinterest

Andréa Mallard, Chief Marketing Officer, Pinterest, on what it means to be a social brand in 2021.

See the session: The CMO Agenda

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Iain Walters

CMO, Glue Home

Iain Walters, CMO, Glue Home, on the challenges of staying ahead of the technology curve in a fast-moving market.

See the session: The CMO Agenda

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Ben Page

Chief Executive, Ipsos MORI

Ben Page on the dangers of being change-obsessed.

See the session:
 Stable genius: We need to stop talking about change

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Kristin Hickey

Founder and CEO, Kubi Kalloo

Kristin Hickey on the dangers of jumping onto political bandwagons.

See the session:
#doesmytitlematter? We need to talk about brands getting political

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Debates include



The Long and short of it: From in-the-moment insight to long-term strategy

Never has it been so important for organisations to have access to timely, reliable insight about their customers and consumers in general. However, there is a fine balance to be struck between gathering in-the-moment data to stay close to customers now, and understanding longer-term trends to build resilience for the future.

See the session: The Impact magazine debate



Refocusing on humans: Building and rebuilding brand trust in a pandemic

In a world upturned by coronavirus and widespread uncertainty, the public seek guidance from authorities: governments, health services… but also brands. As we emerge from the pandemic, how can we place humans at the centre of brand strategy?

See the session: Refocusing on humans