Impact 2019

The conference has taken place. 

You can watch video of sessions and keynotes here.

You can also fnd out about other MRS conferences and training throughout the year.

About Impact 2019
Impact 2019 was the annual conference of the Market Research Society - the world's leading research, insight and data analytics association. The conference welcomed over 800 practitioners across the spectrum of clients, suppliers, specialists, consultants, academics and the wider media.

 

"Insight and research needs to work harder than ever to lift business, shape society and deliver value. To magnify the effectiveness of our insight we need to augment it with new skills, technologies, disciplines and tactics. When applied effectively, this boldly cohesive style of insight has unlimited potential. Join us at Impact 2019 where we bring together the most dynamic examples of augmented thinking. It’s a dazzling two-day journey to the heart of growth, engagement and improvement."

Conference Patron, Stan Sthanunathan, Honorary Fellow of MRS and EVP Consumer & Market Insights, Unilever  


As well as our stunning line up of key speakers here are some other highlights from the programme:

 

AI

WHY WE’RE WRONG ABOUT NEARLY EVERYTHING

Keynote speaker: Bobby Duffy, author of ‘The Perils of Perception’

We get a lot wrong about the world, because we think we’re more normal than we actually are, and we’re naturally drawn to extreme, vivid examples. Real insight requires us to actively break out of these misleading mindsets. What should insight’s role be in illuminating and disseminating truths? An expert panel casts light on possible solutions.

15:10 – 16:10 | Room 2 | Day 2

 

AI

MEET THE NEW DIGITAL POWER BROKERS

Keynote speaker: Carl Miller, author of ‘Death of the Gods: The New Global Power Grab ’

New, digital forms of power are chipping away at the old institutions where power used to sit, swallowing up newspapers, eclipsing experts, and pulling down companies. We’ll expose the strange, sometimes scary forms that power now takes – and what the insight world can do to better understand and react to it.

15:10 – 16:10 | Room 1 | Day 1

 

AI

BRAND TRUST IN A POST-TRUTH WORLD

Keynote speaker: Sean Pillot de Chenecey, author of ‘The Post-Truth Business’

Brands are built on trust, but in a post-truth world they’re faced with a serious challenge: so much of modern life is defined by mistrust. In this session, senior industry figures will discuss why trust, privacy and transparency are such vital issues; and the actions that organisations need to take to rebuild  their reputation capital.

11:55 – 12:55 | Room 2 | Day 2

 

AI

AI: THE COMMERCIAL AND SOCIAL CHALLENGE

A panel of experts debate the critical issues and offer a roadmap for anyone looking harness the power and avoid the pitfalls of AI. Join expert voices from the worlds of research, commerce, government and global innovation as they map out a future that is both practical, effective and ethical. It’s a tall task - but payoff could be very profitable for the insight business and society at large.

10:45 – 11:45 | Room 2 | Day 2

 

AI

AUGMENTED TECHNOLOGY: PLUG-IN, PLAY AND PROFIT

What can augmented intelligence do for research and insight? This session will bring together visual technology professionals, academics, clients, and agencies to explain how they create augmented realities in their work. How can we all take advantage of this augmented future to gain deeper insight into how people behave?

11:55 – 12:55 | Room 1 | Day 2

Participants

  • Anheuser-busch inbev
  • Asda
  • BAMM
  • Basis
  • The Behavioural Architects
  • The Behavioural Insights Team
  • The Big Issue
  • Box clever
  • Brand Genetics
  • Cassidy Media Partnership
  • Changeist
  • The Coca-Cola Company UK
  • Cognitionx
  • Contagious
  • Crowd DNA
  • Daniel Wain Consulting
  • Decidedly
  • Demos
  • Diageo
  • The Do Lectures
  • EMIB Clothing
  • Engage Research
  • Facebook
  • The Fawnbrake Collective
  • Flamingo Research
  • Folk Research
  • Formula One
  • From The Fields
  • Funny Women
  • Google
  • Gorilla in the Room
  • The Honey Partnership
  • Honeywell
  • Impact magazine
  • Index On Censorship
  • Initial
  • Insight Narrator
  • Insites Consulting
  • Jigsaw Research
  • Johnson & Johnson
  • Join the Dots
  • Kantar
  • Keen As Mustard Marketing
  • Kings College London
  • Lawes Consulting
  • Lens
  • Listen & Learn Research
  • Lucid
  • Lucozade Ribena Suntory
  • The Mix
  • Nesta
  • Nestle Cereals
  • Northstar Research
  • The Nursery
  • O2
  • Ogilvy One Worldwide
  • One Manchester
  • One Minute To Midnight
  • PAMCO
  • Pan Macmillan
  • Pulsar
  • Ravensbourne University
  • Reach Plc
  • Research And Incite
  • RNIB
  • Samsung Electronics
  • Scottish Government
  • SKIM
  • Sony Music
  • Stonewall
  • The Student Room Group
  • System1 Group
  • Tipi Research
  • Toluna
  • TUI
  • Twitter
  • Unilever
  • Versiti
  • Vincent Consulting
  • VIVO Cannabis
  • Walnut Unlimited
  • The Walt Disney Company EMEA
  • Watermelon Research
  • World Animal Protection