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All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
16—17 March 2022 | A digital event
From new ways of working to new commercial models, from making our businesses truly inclusive to achieving net zero, we need to be creative and change the way we think and act.
Impact 2022 is all about re-invention, spreading out for you a feast of inspiring speakers, bold ideas and clever case studies as well as demonstrating techniques to help you and your business meet those challenges.
Not many of us are lucky enough to have a clean slate on which to draw - the rest of us need re-invention.
Lady Hale
Former President of the Supreme Court
As the UK’s first female law lord and President of the Supreme Court, Lady Hale won global attention in announcing the 2019 prorogation of Parliament to be unlawful. Yet that dramatic moment was merely the pinnacle of a career throughout which she was hailed as a pioneering reformer. In a wide-ranging interview Lady Hale will discuss overcoming career hurdles, championing equality and critical role of the law and evidence in today’s society.
Interviewer: Martin Lee, Co-Founder, Acacia Avenue
James Timpson OBE
Chief Executive, The Timpson Group
Timpsons has consistently rated as one of the UK’s best companies to work for over 18 years. James discusses a culture based on trust and kindness. James pioneered the recruitment of ex-offenders; Timpson now employs over 600 prison leavers. James is Chair of the Prison Reform Trust and supports various prison charities and support groups, and was presented with an OBE in 2011.
Interviewer: Louise McLaren, Board Director, Truth Consulting
Paul Polman
Co-founder and Chair Imagine – and author of Net Positive, How Courageous Companies Thrive
Paul has been described by the Financial Times as “a standout CEO of the past decade”. As CEO of Unilever (2009-2019), he demonstrated that a long-term, multi-stakeholder model goes hand-in-hand with excellent financial performance. Paul was a member of the UN Secretary General’s High-Level Panel which developed the Sustainable Development Goals and as an active SDG Advocate he continues to work with global organisations and across industry to push the 2030 development agenda.
Interviewer: Babita Earle, EVP Global Enterprise Partnerships, Zappi
Session sponsored by:
Prof. Dan Breznitz
Author and Professor, University of Toronto
Dan Breznitz, professor and chair of Innovation Studies at the Munk School of Global Affairs and Public Policy, University of Toronto and author of 'Innovation in Real Places: Strategies for Prosperity in an Unforgiving World'. Longlisted for the FT Business Book of the Year 2021, listen in as Dan Breznitz offers a challenge to prevailing ideas about innovation and a guide to identifying the best growth strategy for communities.
Interviewer: Tim Phillips, author and journalist
Session sponsored by:
DEI: Building a better, fairer and bolder insight business
Panel debate
Diversity, equality and inclusivity (DEI) are at the top of the corporate agenda. What is the global insight business doing to ensure that it operates in the fairest and most representative way? We present key findings from the recently conducted GRBN Global DEI Survey, which measured the shape and pace of change in ten countries across the globe. Find out what’s being done and how you can help achieve more.
Chair: Andrew Cannon, Executive Director, GRBN
Emel Mohammadally, SVP of EMEA, Lucid
Charlene Adamah, Co-Founder, CORe
Mario Xavier Carrasco, Co-Founder and Principal, Think Now
Steven Lacey, MD, The Outsiders and Co-Chair MRS Unlimited
Reimagining how data and research can work together
MRS Delphi Group debate
Join Spotify, Aviva and other leading brands to bust some of the myths about what data and market research can and cannot achieve.
Some of the largest tech companies with their unlimited amounts of data still need surveys and other more traditional forms of market research to help them make critical business decisions. This session will help all businesses understand where to focus on skills and organisational structures to enable data and research to work in partnership to deliver accelerated insight.
Chair: Rhea Fox, Head of Marketing, General Insurance , Aviva
Michael Bowen, Principal Researcher, Spotify
Sarah M-Heatley
@SarahMRS2016
It's here! Check out the @TweetMRS Kids & Youth Research Conference programme and book your tickets here:… https://t.co/FRRIVDodte
The ASC
@ascorg
Celebrating the next of our 4 finalists @MindProberLabs Using #ML & biometrics, the platform empowers us to measure… https://t.co/F1gs8mxFkZ
The ASC
@ascorg
Celebrating the next of our 4 finalists @kadence insight Their AR tech can be used in any environment to gather det… https://t.co/NVqKnl3Hwb
Robert Wesley
@RWT_research
researchlive: Paul Child, @InSites: "Life goals vary widely, our attitude to debt has shifted, and how we want to l… https://t.co/rqhoiWS2kg
MRS
@TweetMRS
Our Financial Services Summit comes to a close! @FionaMESH thank you for chairing such an informative and inspiring… https://t.co/ercHW7G8Kv
Research-live.com
@researchlive
Paul Child, @InSites: "Life goals vary widely, our attitude to debt has shifted, and how we want to live our live c… https://t.co/PcqF8PWkqQ
Robert Wesley
@RWT_research
researchlive: Joe Sauer, @SentientInsight: "The experience of paying for most of us is a downer. We are asking 'are… https://t.co/FMiop2sRt2
Robert Wesley
@RWT_research
researchlive: Matt Blowers: "We knew we would have a spike in customers repaying, and had time to prepare. We were… https://t.co/nQnT6xp5EW
Robert Wesley
@RWT_research
researchlive: Matt Blowers, @NatWestGroup: "There is an emerging concern we are about to see a very sharp increase… https://t.co/Uwj9foBV0d
Fiona Blades
@FionaMESH
An amazing day with incredibly high quality and thought-provoking sessions - this is one of them. Very impressive!… https://t.co/eF7m2L3fRq
Research-live.com
@researchlive
Joe Sauer, @SentientInsight: "The experience of paying for most of us is a downer. We are asking 'are my payment de… https://t.co/crFUQ5J924
MRS
@TweetMRS
Our chair @FionaMESH leads a Q&A with Matt Blowers, Customer Insight Lead @NatWestGroup, following his session on h… https://t.co/DsC4nSK38L
Research-live.com
@researchlive
Matt Blowers: "We knew we would have a spike in customers repaying, and had time to prepare. We were able to provid… https://t.co/l7fyK9WC76
Research-live.com
@researchlive
Matt Blowers, @NatWestGroup: "There is an emerging concern we are about to see a very sharp increase in customers i… https://t.co/WWYOx0AcrP
Robert Wesley
@RWT_research
researchlive: Elisha Temminck, @WalnutUnlimited: "Among the UK adult population, 30m are either credit active or cr… https://t.co/PMPacWFB3l
Robert Wesley
@RWT_research
researchlive: Sara Sheridan, @ClearScore: "We believe lending is the killer application for open banking or open fi… https://t.co/TfNegllc1n
MRS
@TweetMRS
'As humans we tend to be risk averse. At the moment the current benefits of open finance don't outweigh customer co… https://t.co/YUHpC419FL
Research-live.com
@researchlive
Elisha Temminck, @WalnutUnlimited: "Among the UK adult population, 30m are either credit active or credit open. 9.3… https://t.co/9dW1fOTtbQ
Research-live.com
@researchlive
Sara Sheridan, @ClearScore: "We believe lending is the killer application for open banking or open finance. There a… https://t.co/9HHC6ZJVGT
MRS
@TweetMRS
Tamara Lucas @convosphere and Odoga Treviño @MAPFREIns speak about the 6 customer personas which emerged from their… https://t.co/thpxK3JoD8
Research-live.com
@researchlive
Tamara Lucas, @convosphere: "Social media provided the speed that we needed. From the very first moment we knew tha… https://t.co/e6GGxZA1GR
MRS
@TweetMRS
Insightful session from @SavantaGroup and @landg uk highlighting how 9 in 10 people don’t have adequate savings to… https://t.co/njB6XNRMNv
Robert Wesley
@RWT_research
researchlive: Charlotte May, @landg uk: "It has been a wake-up call to the industry. We have been able to bring the… https://t.co/uOYgakn2X6
Robert Wesley
@RWT_research
researchlive: Kathy Ellison, @SavantaGroup: "We asked people if they didn't work, what would they rely on. One in t… https://t.co/kgcu7l0uPa
Robert Wesley
@RWT_research
researchlive: Jennie Emmerson, @LBGplc: "Be aware of the social status of people you are showing in comms. Put your… https://t.co/w4pfNRNKjB
Robert Wesley
@RWT_research
researchlive: Monique Centrone, @IpsosMORI: "Tropes are the underlying stories that exist in people's mindset and t… https://t.co/7iNadlOBSH
Research-live.com
@researchlive
Charlotte May, @landg uk: "It has been a wake-up call to the industry. We have been able to bring the financial rea… https://t.co/nb1IDPoZ9G
Research-live.com
@researchlive
Kathy Ellison, @SavantaGroup: "We asked people if they didn't work, what would they rely on. One in three said they… https://t.co/WtAVSWYySw
MRS
@TweetMRS
Jennie Emmerson @LloydsBank and Monique Centrone @IpsosMORI discuss how to improve engagement with ethnic minority… https://t.co/C9nuDEFZtm
Research-live.com
@researchlive
Jennie Emmerson, @LBGplc: "Be aware of the social status of people you are showing in comms. Put yourself in others… https://t.co/d2nzZeJPxy
Research-live.com
@researchlive
Monique Centrone, @IpsosMORI: "Tropes are the underlying stories that exist in people's mindset and that they use t… https://t.co/lLmG9ZXdGH
Robert Wesley
@RWT_research
researchlive: Gergana Tomova, @TheFCA: "Consumers are changing their way of paying for things, and cash was not bei… https://t.co/4wC32TqbBc
Robert Wesley
@RWT_research
researchlive: Ian Goulding, @NatWestGroup"Don't bite off more than you can as an insight team. This is the product… https://t.co/DvcWMToZfh
MRS
@TweetMRS
Meghan Oliver @SavantaGroup, Georgina Tomova @ Financial Conduct Authority and Max McEwan @SavantaGroup share findi… https://t.co/LNhgEqCv4r
Research-live.com
@researchlive
Max McEwan, @SavantaGroup: "There is an interesting cohort of younger people who rely on cash for different reasons… https://t.co/AONB67Ayzh
Research-live.com
@researchlive
Gergana Tomova, @TheFCA: "Consumers are changing their way of paying for things, and cash was not being used nor ac… https://t.co/zqzrCdSxai
MRS
@TweetMRS
‘This is a product of years of planning and work, it doesn’t happen overnight... Its about making short term increm… https://t.co/2nWBvbjfPU
Research-live.com
@researchlive
Ian Goulding, @NatWestGroup"Don't bite off more than you can as an insight team. This is the product of years of pl… https://t.co/SgXCfb1Qcy
Robert Wesley
@RWT_research
researchlive: Paul Smith, @NatWestGroup: "Our real challenge as an insight team was how do you take insight and tur… https://t.co/0wrLRCL2w0
Robert Wesley
@RWT_research
researchlive: We will be reporting from today's @TweetMRS Financial Services Summit #mrx #MRSLive
Research-live.com
@researchlive
Paul Smith, @NatWestGroup: "Our real challenge as an insight team was how do you take insight and turn it into acti… https://t.co/n38XD9fGNd
Research-live.com
@researchlive
We will be reporting from today's @TweetMRS Financial Services Summit #mrx #MRSLive
MRS
@TweetMRS
We are now live at the Financial Services Summit! We will be tweeting throughout the day, so stay tuned for the hig… https://t.co/ahDtUDH7D6
Sarah M-Heatley
@SarahMRS2016
It's happening tomorrow! Get your last minute tickets before it's too late! https://t.co/NDyiMMLR4I #mrslive… https://t.co/k7ikKgUyHj
MRS
@TweetMRS
With the world facing a crucial decade in the fight against catastrophic climate change, how is the research indust… https://t.co/WpXmGVNAeV
Sarah M-Heatley
@SarahMRS2016
@TweetMRS Sustainability Summit is available now OD & it's BRILLIANT! But don't just take my word for it! "Fab even… https://t.co/OsC4y5gFMg
Robert Wesley
@RWT_research
researchlive: Foivos Dousos, @ai discover: "The first theme was around inclusivity and how people change small beh… https://t.co/7Sq3MRagZA
Robert Wesley
@RWT_research
researchlive: David Evans, @NBCUniversal and @SkyUK: "It is often the case that the hardest part of the segmentatio… https://t.co/vAHpBXSVaK
MRS
@TweetMRS
Thank you to all of our speakers and those of you that attended our Sustainability Summit today! Very inciteful and… https://t.co/dVEGF2Ov2n
Research-live.com
@researchlive
Clotilde Daronnat, @MarsPetcareUS: "The biggest barrier was to recognise what was most relevant to pet owners in te… https://t.co/ZIA4da0xNC
Robert Wesley
@RWT_research
researchlive: David Evans, @NBCUniversal and @SkyUK: "It is often the case that the hardest part of the segmentatio… https://t.co/sx45Rlw9A6
Research-live.com
@researchlive
Foivos Dousos, @ai discover: "The first theme was around inclusivity and how people change small behaviours in the… https://t.co/3wckGUQVdY
Shift Sustainability
@ShiftSustain
#MRSlive We know how important creating engaging communication can be. It's exciting to hear AI accelerated learnin… https://t.co/serIE3eUn0
Research-live.com
@researchlive
David Evans, @NBCUniversal and @SkyUK: "It is often the case that the hardest part of the segmentation is choosing… https://t.co/Jvr5Prxymq
Robert Wesley
@RWT_research
researchlive: Stephen Ferguson, @GeorgiaPacific: "We have seen changes over the past 10 years. An example is the de… https://t.co/LBvDXSwpyf
Robert Wesley
@RWT_research
researchlive: Melissa Guarnaccia, @CPW Global: "We have really good companies trying to do the right thing. It is t… https://t.co/dnYAvR4TV8
Robert Wesley
@RWT_research
researchlive: Christoph Langwallner, @whatif foods: "We are blessed that we don't have a legacy brand, as a start-u… https://t.co/zj2Rkn281l
Robert Wesley
@RWT_research
researchlive: Elise Som, Mijenta: "We're all consumers of products. When you are loyal to a brand, you tend to pick… https://t.co/OZDyp7hux7
MRS
@TweetMRS
'Consumers want premium comfort with the environment in mind’ Stephen Ferguson, @GeorgiaPacific, comments whilst di… https://t.co/wyUR3xV1XH
Research-live.com
@researchlive
Stephen Ferguson, @GeorgiaPacific: "We have seen changes over the past 10 years. An example is the definition of th… https://t.co/jisxNBrRTQ
MRS
@TweetMRS
Melissa Guarnaccia, @CPW Global "We have really good companies trying to do the right thing. It is the fact that yo… https://t.co/zGkfNUYB5t
Shift Sustainability
@ShiftSustain
#MRSlive At Shift, our sustainability agenda puts people and the planet at the center. We are learning more from… https://t.co/Oc1FTtoTH1
Research-live.com
@researchlive
Melissa Guarnaccia, @CPW Global: "We have really good companies trying to do the right thing. It is the fact that y… https://t.co/7wKkzXSy90
Research-live.com
@researchlive
Christoph Langwallner, @whatif foods: "We are blessed that we don't have a legacy brand, as a start-up brand. Some… https://t.co/qqYAPnjbDR
Research-live.com
@researchlive
Elise Som, Mijenta: "We're all consumers of products. When you are loyal to a brand, you tend to pick a brand that… https://t.co/34iYrOqCw2
Robert Wesley
@RWT_research
researchlive: Lizzi Seear, @VodafoneUK: "By using language around 'earth' and 'preservation', we will have more cut… https://t.co/V0DUbAfHRn
Robert Wesley
@RWT_research
researchlive: Leigh Caldwell: "Our task is to uncover and learn from people's stories and distil them into somethin… https://t.co/puudIc365x
Robert Wesley
@RWT_research
researchlive: Leigh Caldwell, @beirrational: "What are the emotional buttons that are more effective at changing co… https://t.co/OtYvC811uY
Robert Wesley
@RWT_research
researchlive: Heidi Hasbrouck: "Some participants reflected on heat and their health directly, whereas others looke… https://t.co/nYxSOzp1sF
Research-live.com
@researchlive
Lizzi Seear, @VodafoneUK: "By using language around 'earth' and 'preservation', we will have more cut-through than… https://t.co/GYVA8oN1IO
Research-live.com
@researchlive
Leigh Caldwell: "Our task is to uncover and learn from people's stories and distil them into something brands can use." #mrx #MRSLive
Research-live.com
@researchlive
Leigh Caldwell, @beirrational: "What are the emotional buttons that are more effective at changing consumers' behav… https://t.co/9Jk7UzrTji
Shift Sustainability
@ShiftSustain
#MRSlive Finding out from @beirrational and @VodafoneUK how narrative research helps respondents reveal their true… https://t.co/mltjxcNBP2
Research-live.com
@researchlive
Heidi Hasbrouck: "Some participants reflected on heat and their health directly, whereas others looked at mitigating heat." #mrx #MRSLive
Robert Wesley
@RWT_research
researchlive: Heidi Hasbrouck, @IpsosMORI: "We wanted to ensure we had a spread of voices, and chose countries base… https://t.co/sVbWfuJFb5
Robert Wesley
@RWT_research
researchlive: Suzy Parker, @GSK: "Understanding how people interact with claims is crucial. Understanding how to tr… https://t.co/IxPtf7tNvg
Research-live.com
@researchlive
Heidi Hasbrouck, @IpsosMORI: "We wanted to ensure we had a spread of voices, and chose countries based on environme… https://t.co/u8I2LQ7uSc
MRS
@TweetMRS
Suzy Parker from @GSK and Richard Cope from @mintelnews discuss the key environmental claims that encourage consume… https://t.co/SlpGjDvlRJ
Shift Sustainability
@ShiftSustain
#MRSlive The talk on what matters to consumers with @GSK Consumer Healthcare reminded us of the white paper we prod… https://t.co/Uis6AFl77I
Research-live.com
@researchlive
Suzy Parker, @GSK: "Understanding how people interact with claims is crucial. Understanding how to trigger actions… https://t.co/RkSTHtPGEF
Research-live.com
@researchlive
Richard Cope, @mintelnews: "We both agreed to take a step back and look at what claims might resonate with consumer… https://t.co/IepofSww1o
Robert Wesley
@RWT_research
researchlive: Ben Page: "We mostly tend to focus on the quick wins. The challenge we face with public opinion, is t… https://t.co/5rh27wBExh
Robert Wesley
@RWT_research
researchlive: Ben Page, @Ipsos: "When I look at business as a whole, only one in 10 major business in this country… https://t.co/4cjE8W37rk
Robert Wesley
@RWT_research
researchlive: Dani Jordan, @wwf uk: "One of the advantages in working this way is pushing outside of our traditiona… https://t.co/wo4GDq0FQf
Robert Wesley
@RWT_research
researchlive: Jacob Ainscough, @LancasterUni: "If you get a group of people representative of the area they are fro… https://t.co/3i4Pk9Nnxr
Research-live.com
@researchlive
Ben Page: "We mostly tend to focus on the quick wins. The challenge we face with public opinion, is that we underes… https://t.co/uHTyqqpjgM
Research-live.com
@researchlive
Ben Page, @Ipsos: "When I look at business as a whole, only one in 10 major business in this country say they are d… https://t.co/lzPT1sUkAj
Shift Sustainability
@ShiftSustain
#MRSlive In the fight for a sustainable planet we’re happy to learn from our competition! @Ipsos
MRS
@TweetMRS
We will be live tweeting throughout the Sustainability Summit today. Currently Stephen Phillips, CEO of @zappi io,… https://t.co/idR2op2e30
BritainThinks
@BritainThinks
This morning our very own @DialogueByLucy and our #Netzero partners talk about the potential impact of our ongoing… https://t.co/wFKxOTalhS
Ann
@annluisa123
The MRS Sustainability Summit is live!I am at the booth, please say hello! Myself & @Woolaped look forward to spea… https://t.co/ygQYhnEcub
Research-live.com
@researchlive
Dani Jordan, @wwf uk: "One of the advantages in working this way is pushing outside of our traditional focus in a c… https://t.co/6wsHsR3Jx7
Research-live.com
@researchlive
Jacob Ainscough, @LancasterUni: "If you get a group of people representative of the area they are from debating com… https://t.co/p5E3HEKhZy
Robert Wesley
@RWT_research
researchlive: Steve Phillips: "Many of our clients are ahead of where we are. If we want to play a role in driving… https://t.co/NoCxnjnTO9
Robert Wesley
@RWT_research
researchlive: Steve Phillips, @zappi io: "It is a fight for the planet. There is no excuse for anyone to not get in… https://t.co/iqhvYbAokm
Robert Wesley
@RWT_research
researchlive: We will be reporting from today's timely @TweetMRS Sustainability Summit 2021 #mrx #MRSLive
Shift Sustainability
@ShiftSustain
#MRSlive What does net-zero living actually mean in 2021? We’re finding out in this session with @wwf uk @BritainThinks and @LancasterUni
Research-live.com
@researchlive
Steve Phillips: "Many of our clients are ahead of where we are. If we want to play a role in driving the agenda, we… https://t.co/46m0VhA9EQ
Research-live.com
@researchlive
Steve Phillips, @zappi io: "It is a fight for the planet. There is no excuse for anyone to not get involved. It is… https://t.co/B94NYzQvoj
Research-live.com
@researchlive
Nick Baker, @SavantaGroup: "Undoubtedly we are in a net positive, as opposed to net neutral or net negative, right… https://t.co/zsneFuKnNB
Sarah M-Heatley
@SarahMRS2016
It's here! Check out the @TweetMRS Kids & Youth Research Conference programme and book your tickets here:… https://t.co/FRRIVDodte
The ASC
@ascorg
Celebrating the next of our 4 finalists @MindProberLabs Using #ML & biometrics, the platform empowers us to measure… https://t.co/F1gs8mxFkZ
The ASC
@ascorg
Celebrating the next of our 4 finalists @kadence insight Their AR tech can be used in any environment to gather det… https://t.co/NVqKnl3Hwb
Robert Wesley
@RWT_research
researchlive: Paul Child, @InSites: "Life goals vary widely, our attitude to debt has shifted, and how we want to l… https://t.co/rqhoiWS2kg
MRS
@TweetMRS
Our Financial Services Summit comes to a close! @FionaMESH thank you for chairing such an informative and inspiring… https://t.co/ercHW7G8Kv
Research-live.com
@researchlive
Paul Child, @InSites: "Life goals vary widely, our attitude to debt has shifted, and how we want to live our live c… https://t.co/PcqF8PWkqQ
Robert Wesley
@RWT_research
researchlive: Joe Sauer, @SentientInsight: "The experience of paying for most of us is a downer. We are asking 'are… https://t.co/FMiop2sRt2
Robert Wesley
@RWT_research
researchlive: Matt Blowers: "We knew we would have a spike in customers repaying, and had time to prepare. We were… https://t.co/nQnT6xp5EW
Robert Wesley
@RWT_research
researchlive: Matt Blowers, @NatWestGroup: "There is an emerging concern we are about to see a very sharp increase… https://t.co/Uwj9foBV0d
Fiona Blades
@FionaMESH
An amazing day with incredibly high quality and thought-provoking sessions - this is one of them. Very impressive!… https://t.co/eF7m2L3fRq
Research-live.com
@researchlive
Joe Sauer, @SentientInsight: "The experience of paying for most of us is a downer. We are asking 'are my payment de… https://t.co/crFUQ5J924
MRS
@TweetMRS
Our chair @FionaMESH leads a Q&A with Matt Blowers, Customer Insight Lead @NatWestGroup, following his session on h… https://t.co/DsC4nSK38L
Research-live.com
@researchlive
Matt Blowers: "We knew we would have a spike in customers repaying, and had time to prepare. We were able to provid… https://t.co/l7fyK9WC76
Research-live.com
@researchlive
Matt Blowers, @NatWestGroup: "There is an emerging concern we are about to see a very sharp increase in customers i… https://t.co/WWYOx0AcrP
Robert Wesley
@RWT_research
researchlive: Elisha Temminck, @WalnutUnlimited: "Among the UK adult population, 30m are either credit active or cr… https://t.co/PMPacWFB3l
Robert Wesley
@RWT_research
researchlive: Sara Sheridan, @ClearScore: "We believe lending is the killer application for open banking or open fi… https://t.co/TfNegllc1n
MRS
@TweetMRS
'As humans we tend to be risk averse. At the moment the current benefits of open finance don't outweigh customer co… https://t.co/YUHpC419FL
Research-live.com
@researchlive
Elisha Temminck, @WalnutUnlimited: "Among the UK adult population, 30m are either credit active or credit open. 9.3… https://t.co/9dW1fOTtbQ
Research-live.com
@researchlive
Sara Sheridan, @ClearScore: "We believe lending is the killer application for open banking or open finance. There a… https://t.co/9HHC6ZJVGT
MRS
@TweetMRS
Tamara Lucas @convosphere and Odoga Treviño @MAPFREIns speak about the 6 customer personas which emerged from their… https://t.co/thpxK3JoD8
Research-live.com
@researchlive
Tamara Lucas, @convosphere: "Social media provided the speed that we needed. From the very first moment we knew tha… https://t.co/e6GGxZA1GR
MRS
@TweetMRS
Insightful session from @SavantaGroup and @landg uk highlighting how 9 in 10 people don’t have adequate savings to… https://t.co/njB6XNRMNv
Robert Wesley
@RWT_research
researchlive: Charlotte May, @landg uk: "It has been a wake-up call to the industry. We have been able to bring the… https://t.co/uOYgakn2X6
Robert Wesley
@RWT_research
researchlive: Kathy Ellison, @SavantaGroup: "We asked people if they didn't work, what would they rely on. One in t… https://t.co/kgcu7l0uPa
Robert Wesley
@RWT_research
researchlive: Jennie Emmerson, @LBGplc: "Be aware of the social status of people you are showing in comms. Put your… https://t.co/w4pfNRNKjB
Robert Wesley
@RWT_research
researchlive: Monique Centrone, @IpsosMORI: "Tropes are the underlying stories that exist in people's mindset and t… https://t.co/7iNadlOBSH
Research-live.com
@researchlive
Charlotte May, @landg uk: "It has been a wake-up call to the industry. We have been able to bring the financial rea… https://t.co/nb1IDPoZ9G
Research-live.com
@researchlive
Kathy Ellison, @SavantaGroup: "We asked people if they didn't work, what would they rely on. One in three said they… https://t.co/WtAVSWYySw
MRS
@TweetMRS
Jennie Emmerson @LloydsBank and Monique Centrone @IpsosMORI discuss how to improve engagement with ethnic minority… https://t.co/C9nuDEFZtm
Research-live.com
@researchlive
Jennie Emmerson, @LBGplc: "Be aware of the social status of people you are showing in comms. Put yourself in others… https://t.co/d2nzZeJPxy
Research-live.com
@researchlive
Monique Centrone, @IpsosMORI: "Tropes are the underlying stories that exist in people's mindset and that they use t… https://t.co/lLmG9ZXdGH
Robert Wesley
@RWT_research
researchlive: Gergana Tomova, @TheFCA: "Consumers are changing their way of paying for things, and cash was not bei… https://t.co/4wC32TqbBc
Robert Wesley
@RWT_research
researchlive: Ian Goulding, @NatWestGroup"Don't bite off more than you can as an insight team. This is the product… https://t.co/DvcWMToZfh
MRS
@TweetMRS
Meghan Oliver @SavantaGroup, Georgina Tomova @ Financial Conduct Authority and Max McEwan @SavantaGroup share findi… https://t.co/LNhgEqCv4r
Research-live.com
@researchlive
Max McEwan, @SavantaGroup: "There is an interesting cohort of younger people who rely on cash for different reasons… https://t.co/AONB67Ayzh
Research-live.com
@researchlive
Gergana Tomova, @TheFCA: "Consumers are changing their way of paying for things, and cash was not being used nor ac… https://t.co/zqzrCdSxai
MRS
@TweetMRS
‘This is a product of years of planning and work, it doesn’t happen overnight... Its about making short term increm… https://t.co/2nWBvbjfPU
Research-live.com
@researchlive
Ian Goulding, @NatWestGroup"Don't bite off more than you can as an insight team. This is the product of years of pl… https://t.co/SgXCfb1Qcy
Robert Wesley
@RWT_research
researchlive: Paul Smith, @NatWestGroup: "Our real challenge as an insight team was how do you take insight and tur… https://t.co/0wrLRCL2w0
Robert Wesley
@RWT_research
researchlive: We will be reporting from today's @TweetMRS Financial Services Summit #mrx #MRSLive
Research-live.com
@researchlive
Paul Smith, @NatWestGroup: "Our real challenge as an insight team was how do you take insight and turn it into acti… https://t.co/n38XD9fGNd
Research-live.com
@researchlive
We will be reporting from today's @TweetMRS Financial Services Summit #mrx #MRSLive
MRS
@TweetMRS
We are now live at the Financial Services Summit! We will be tweeting throughout the day, so stay tuned for the hig… https://t.co/ahDtUDH7D6
Sarah M-Heatley
@SarahMRS2016
It's happening tomorrow! Get your last minute tickets before it's too late! https://t.co/NDyiMMLR4I #mrslive… https://t.co/k7ikKgUyHj
MRS
@TweetMRS
With the world facing a crucial decade in the fight against catastrophic climate change, how is the research indust… https://t.co/WpXmGVNAeV
Sarah M-Heatley
@SarahMRS2016
@TweetMRS Sustainability Summit is available now OD & it's BRILLIANT! But don't just take my word for it! "Fab even… https://t.co/OsC4y5gFMg
Robert Wesley
@RWT_research
researchlive: Foivos Dousos, @ai discover: "The first theme was around inclusivity and how people change small beh… https://t.co/7Sq3MRagZA
Robert Wesley
@RWT_research
researchlive: David Evans, @NBCUniversal and @SkyUK: "It is often the case that the hardest part of the segmentatio… https://t.co/vAHpBXSVaK
MRS
@TweetMRS
Thank you to all of our speakers and those of you that attended our Sustainability Summit today! Very inciteful and… https://t.co/dVEGF2Ov2n
Research-live.com
@researchlive
Clotilde Daronnat, @MarsPetcareUS: "The biggest barrier was to recognise what was most relevant to pet owners in te… https://t.co/ZIA4da0xNC
Robert Wesley
@RWT_research
researchlive: David Evans, @NBCUniversal and @SkyUK: "It is often the case that the hardest part of the segmentatio… https://t.co/sx45Rlw9A6
Research-live.com
@researchlive
Foivos Dousos, @ai discover: "The first theme was around inclusivity and how people change small behaviours in the… https://t.co/3wckGUQVdY
Shift Sustainability
@ShiftSustain
#MRSlive We know how important creating engaging communication can be. It's exciting to hear AI accelerated learnin… https://t.co/serIE3eUn0
Research-live.com
@researchlive
David Evans, @NBCUniversal and @SkyUK: "It is often the case that the hardest part of the segmentation is choosing… https://t.co/Jvr5Prxymq
Robert Wesley
@RWT_research
researchlive: Stephen Ferguson, @GeorgiaPacific: "We have seen changes over the past 10 years. An example is the de… https://t.co/LBvDXSwpyf
Robert Wesley
@RWT_research
researchlive: Melissa Guarnaccia, @CPW Global: "We have really good companies trying to do the right thing. It is t… https://t.co/dnYAvR4TV8
Robert Wesley
@RWT_research
researchlive: Christoph Langwallner, @whatif foods: "We are blessed that we don't have a legacy brand, as a start-u… https://t.co/zj2Rkn281l
Robert Wesley
@RWT_research
researchlive: Elise Som, Mijenta: "We're all consumers of products. When you are loyal to a brand, you tend to pick… https://t.co/OZDyp7hux7
MRS
@TweetMRS
'Consumers want premium comfort with the environment in mind’ Stephen Ferguson, @GeorgiaPacific, comments whilst di… https://t.co/wyUR3xV1XH
Research-live.com
@researchlive
Stephen Ferguson, @GeorgiaPacific: "We have seen changes over the past 10 years. An example is the definition of th… https://t.co/jisxNBrRTQ
MRS
@TweetMRS
Melissa Guarnaccia, @CPW Global "We have really good companies trying to do the right thing. It is the fact that yo… https://t.co/zGkfNUYB5t
Shift Sustainability
@ShiftSustain
#MRSlive At Shift, our sustainability agenda puts people and the planet at the center. We are learning more from… https://t.co/Oc1FTtoTH1
Research-live.com
@researchlive
Melissa Guarnaccia, @CPW Global: "We have really good companies trying to do the right thing. It is the fact that y… https://t.co/7wKkzXSy90
Research-live.com
@researchlive
Christoph Langwallner, @whatif foods: "We are blessed that we don't have a legacy brand, as a start-up brand. Some… https://t.co/qqYAPnjbDR
Research-live.com
@researchlive
Elise Som, Mijenta: "We're all consumers of products. When you are loyal to a brand, you tend to pick a brand that… https://t.co/34iYrOqCw2
Robert Wesley
@RWT_research
researchlive: Lizzi Seear, @VodafoneUK: "By using language around 'earth' and 'preservation', we will have more cut… https://t.co/V0DUbAfHRn
Robert Wesley
@RWT_research
researchlive: Leigh Caldwell: "Our task is to uncover and learn from people's stories and distil them into somethin… https://t.co/puudIc365x
Robert Wesley
@RWT_research
researchlive: Leigh Caldwell, @beirrational: "What are the emotional buttons that are more effective at changing co… https://t.co/OtYvC811uY
Robert Wesley
@RWT_research
researchlive: Heidi Hasbrouck: "Some participants reflected on heat and their health directly, whereas others looke… https://t.co/nYxSOzp1sF
Research-live.com
@researchlive
Lizzi Seear, @VodafoneUK: "By using language around 'earth' and 'preservation', we will have more cut-through than… https://t.co/GYVA8oN1IO
Research-live.com
@researchlive
Leigh Caldwell: "Our task is to uncover and learn from people's stories and distil them into something brands can use." #mrx #MRSLive
Research-live.com
@researchlive
Leigh Caldwell, @beirrational: "What are the emotional buttons that are more effective at changing consumers' behav… https://t.co/9Jk7UzrTji
Shift Sustainability
@ShiftSustain
#MRSlive Finding out from @beirrational and @VodafoneUK how narrative research helps respondents reveal their true… https://t.co/mltjxcNBP2
Research-live.com
@researchlive
Heidi Hasbrouck: "Some participants reflected on heat and their health directly, whereas others looked at mitigating heat." #mrx #MRSLive
Robert Wesley
@RWT_research
researchlive: Heidi Hasbrouck, @IpsosMORI: "We wanted to ensure we had a spread of voices, and chose countries base… https://t.co/sVbWfuJFb5
Robert Wesley
@RWT_research
researchlive: Suzy Parker, @GSK: "Understanding how people interact with claims is crucial. Understanding how to tr… https://t.co/IxPtf7tNvg
Research-live.com
@researchlive
Heidi Hasbrouck, @IpsosMORI: "We wanted to ensure we had a spread of voices, and chose countries based on environme… https://t.co/u8I2LQ7uSc
MRS
@TweetMRS
Suzy Parker from @GSK and Richard Cope from @mintelnews discuss the key environmental claims that encourage consume… https://t.co/SlpGjDvlRJ
Shift Sustainability
@ShiftSustain
#MRSlive The talk on what matters to consumers with @GSK Consumer Healthcare reminded us of the white paper we prod… https://t.co/Uis6AFl77I
Research-live.com
@researchlive
Suzy Parker, @GSK: "Understanding how people interact with claims is crucial. Understanding how to trigger actions… https://t.co/RkSTHtPGEF
Research-live.com
@researchlive
Richard Cope, @mintelnews: "We both agreed to take a step back and look at what claims might resonate with consumer… https://t.co/IepofSww1o
Robert Wesley
@RWT_research
researchlive: Ben Page: "We mostly tend to focus on the quick wins. The challenge we face with public opinion, is t… https://t.co/5rh27wBExh
Robert Wesley
@RWT_research
researchlive: Ben Page, @Ipsos: "When I look at business as a whole, only one in 10 major business in this country… https://t.co/4cjE8W37rk
Robert Wesley
@RWT_research
researchlive: Dani Jordan, @wwf uk: "One of the advantages in working this way is pushing outside of our traditiona… https://t.co/wo4GDq0FQf
Robert Wesley
@RWT_research
researchlive: Jacob Ainscough, @LancasterUni: "If you get a group of people representative of the area they are fro… https://t.co/3i4Pk9Nnxr
Research-live.com
@researchlive
Ben Page: "We mostly tend to focus on the quick wins. The challenge we face with public opinion, is that we underes… https://t.co/uHTyqqpjgM
Research-live.com
@researchlive
Ben Page, @Ipsos: "When I look at business as a whole, only one in 10 major business in this country say they are d… https://t.co/lzPT1sUkAj
Shift Sustainability
@ShiftSustain
#MRSlive In the fight for a sustainable planet we’re happy to learn from our competition! @Ipsos
MRS
@TweetMRS
We will be live tweeting throughout the Sustainability Summit today. Currently Stephen Phillips, CEO of @zappi io,… https://t.co/idR2op2e30
BritainThinks
@BritainThinks
This morning our very own @DialogueByLucy and our #Netzero partners talk about the potential impact of our ongoing… https://t.co/wFKxOTalhS
Ann
@annluisa123
The MRS Sustainability Summit is live!I am at the booth, please say hello! Myself & @Woolaped look forward to spea… https://t.co/ygQYhnEcub
Research-live.com
@researchlive
Dani Jordan, @wwf uk: "One of the advantages in working this way is pushing outside of our traditional focus in a c… https://t.co/6wsHsR3Jx7
Research-live.com
@researchlive
Jacob Ainscough, @LancasterUni: "If you get a group of people representative of the area they are from debating com… https://t.co/p5E3HEKhZy
Robert Wesley
@RWT_research
researchlive: Steve Phillips: "Many of our clients are ahead of where we are. If we want to play a role in driving… https://t.co/NoCxnjnTO9
Robert Wesley
@RWT_research
researchlive: Steve Phillips, @zappi io: "It is a fight for the planet. There is no excuse for anyone to not get in… https://t.co/iqhvYbAokm
Robert Wesley
@RWT_research
researchlive: We will be reporting from today's timely @TweetMRS Sustainability Summit 2021 #mrx #MRSLive
Shift Sustainability
@ShiftSustain
#MRSlive What does net-zero living actually mean in 2021? We’re finding out in this session with @wwf uk @BritainThinks and @LancasterUni
Research-live.com
@researchlive
Steve Phillips: "Many of our clients are ahead of where we are. If we want to play a role in driving the agenda, we… https://t.co/46m0VhA9EQ
Research-live.com
@researchlive
Steve Phillips, @zappi io: "It is a fight for the planet. There is no excuse for anyone to not get involved. It is… https://t.co/B94NYzQvoj
Research-live.com
@researchlive
Nick Baker, @SavantaGroup: "Undoubtedly we are in a net positive, as opposed to net neutral or net negative, right… https://t.co/zsneFuKnNB